I am Gui

A Multidisciplinary Designer.

I design digital experiences that connect — blending brand, marketing, and product design to help ideas grow.

With over 15 years’ experience in design — more than ten of those in digital — I’ve worked with startups and scale-ups across Europe, creating everything from performance ads and landing pages to complete web experiences, brand identities, and design systems.

My approach combines creative storytelling with UX thinking, balancing clarity, craft, and results. Whether shaping a brand, designing a product, or building a campaign, I aim to make every piece of design feel purposeful, human, and built to perform.

The Human in Gui.

"I love plants, the beach and my dog, Panda."

I’m a freelance designer based in Madrid, working with clients across Europe. I lived in London, Hamburg and Berlin — experiences that shaped not only my design perspective and how I collaborate across teams and cultures, but also the life experiences that shaped who I am.

When I’m not designing, I’m happiest by the sea or out in nature with my dog. I love slow mornings, green spaces, and finding beauty in small, everyday things — the same sense of calm and curiosity I bring into my creative process.

I value uniqueness, curiosity and a sense of purpose in every project I take on.